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Most of us are possibly not in a position to throw caution to the wind when it comes to our own selling budget. Many of us want our promoting programs and techniques to work fine the 1st time we try them, and as we all know, that is's always a bet. Postcard mailings are not what they used to be. Direct mail doesn't have the same impact. Convention and workshops are expensive when food is served, and there's never a guaranteed ROI on any of it.


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Today there are more methods to market to your local community without spending tons of money. I will be first to say that'in person networking' can't ever be replaced. The handshake and the ability to look somebody in the eye is still just as important as ever. Howe with a tiny web savvy, you can start those chats a lot earlier, and educate a lot quicker than previously. Your reach has been enhanced by the power of the web.

I have written about this before but the truth of the matter is that this method of selling is not only the latest trend, but it is one that I expect will last. If you are not on this bandwagon yet, get on fast.

The important part of understanding today's selling techniques is that total transparency and relationship building with your market is the secret to success. Gone are the days when we can hide behind our websites.


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Social media marketing is free, and it works if done right. Plain and easy.



Setting up your internet accounts may take a bit of time, but definitely worth the investment.

Here are the first accounts I recommend for the fastest and most sustainable results :

Facebook personal Account ( using your own name, your picture, etc, no logos ). Connections on Facebook personal are'friends'.

Facebook Business Page ( this is where you use your logo and other business related items. Connections on your Facebook business page are'fans'.

Your Blog. Use Wordpress to create a fast and easy blog letting you get the message out about your area of experience. Be certain to use their instructions to learn how to use classes and tags to your benefit. Remember that when you post on your blog use titles that identify your location and your product. For instance, rather than a title like'April Events', use'April Reverse Mortgage seminars in Miami, FL'. See the difference? The search engines will play their hand in your favor with the second title.

Set up your Twitter account. I know, you are not truly sure WHY you need twitter, but trust me some amazing deals go down every day due to good Twitter Posts ( called tweets ). When you have your account set up, go to twellow and type in a search for folks in your area. Start connecting with your local community by'Following' folk in your town. They'll follow you back.

LinkedIn is next. This is a critical internet site for execs because unlike Facebook, Twitter, and other places, LinkedIn is for the true business to business networking. Many connections that you make on LinkedIn will turn into in-person meetings down the road. Use it to your benefit. Be certain you use the'Wordpress' feature to add your blog content directly to your LinkedIn profile instantly. ( Automation at it's best )

Use FriendFeed to link everything together. FriendFeed ties all your accounts together. Once you connect your accounts to FriendFeed, you'll notice that when you make a blog post, it automatically shows up on Facebook, Twitter, Squidoo, and many other sites. This is another great lesson in automation. Once this step is finished your BLOG becomes the center center for your information that you would like to share.

ultimately, type in the words that you would use to hunt for a Reverse Mortgage provider in your area on Google. Who comes up first? What websites are showing on the 1st page and are you able to get noted on those? If this is the case go for it.



essentially the time was last year, firms that do not have a Social Media technique or roadmap in place now, will most likely fall behind by Q3 or Q4 of the present year. I can think of few things dearer than having to play catch-up, especially in the social media category. You can't'buy' relationships on the social web.

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